#  Guidelines 

 



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#### Color recommendations:

Sort ![Crimson](/sites/g/files/omnuum9886/files/2025-04/color1.png)

 

**Crimson**  
PMS: 187u  
PMS: 1807c  
CMYK: c-7 m-94 y-65 k-25  
HEX #: a51c30   
RGB: r-165 g-28 b-48



 ![Black](/sites/g/files/omnuum9886/files/2025-04/color2.png)

 

**Black**  
PMS: Process Black  
CMYK: c-0 m-0 y-0 k-100  
HEX #: 1E1E1E  
RGB: r-30 g-30 b-30







#### Editorial guidelines:

- Do not use punctuation in credentials (example: John W. Smith, MD, MPH).
- Spell out locations and affiliations and avoid internal acronyms (example: Brigham and Women's Hospital as opposed to BWH; Mass Eye and Ear as opposed to MEEI, Schepens Eye Research Institute of Mass Eye and Ear as opposed to SERI or Schepens, etc.)
- Do not use the word "Infirmary" (example: Mass Eye and Ear as opposed to Mass Eye and Ear Infirmary
- To review all Mass Eye and Ear logo guidelines, [click here](https://thesource.meei.harvard.edu/index.php/brand/).

Resources are provided by the Harvard Ophthalmology Communications Office. We welcome suggestions and ideas from faculty at all of our affiliate locations. [Click here to contact us](/contact "Contact Us").