Guidelines

Color recommendations:

 

Crimson
PMS: 187u
PMS: 1807c
CMYK: c-7 m-94 y-65 k-25
HEX #: a51c30 
RGB: r-165 g-28 b-48

 

Black
PMS: Process Black
CMYK: c-0 m-0 y-0 k-100
HEX #: 1E1E1E
RGB: r-30 g-30 b-30

Editorial guidelines:

  • Do not use punctuation in credentials (example: John W. Smith, MD, MPH).
  • Spell out locations and affiliations and avoid internal acronyms (example: Brigham and Women's Hospital as opposed to BWH; Mass. Eye and Ear as opposed to MEEI, Schepens Eye Research Institute of Mass. Eye and Ear as opposed to SERI or Schepens, etc.)
  • Do not use the word "Infirmary" (example: Mass. Eye and Ear as opposed to Mass. Eye and Ear Infirmary
  • To review all Mass. Eye and Ear logo guidelines, click here

Resources are provided by the Harvard Ophthalmology Communications Office. We welcome suggestions and ideas from faculty at all of our affiliate locations. Click here to contact us.